How often do you really need to audit your website?

The frequency for conducting architecture audits for your website depends on a few factors - it can sometimes be a daunting task that gets pushed back time and time again, and it does require a bit of effort to do thoroughly.

Some factors that should be taken into account include the size and complexity of your website, the rate of content updates, and your industry.

As a general guideline, here are some recommendations for what can work well in different scenarios:

Regular Audits (Quarterly or Semi-Annually)

Small to medium-sized websites that frequently update content or have an active user base may benefit from quarterly or semi-annual audits. This ensures that you catch issues and improvements in a timely manner.

Annual Audits

For smaller websites with less frequent content updates, an annual audit may suffice. This allows you to review the website comprehensively and make necessary changes.

Major Updates or Redesigns

Whenever you plan major updates, redesigns, or significant content overhauls, be sure to work in a thorough audit. This ensures your changes align with best practices.

After Algorithm Updates or Ranking Changes

Following significant changes in search engine algorithms or ranking shifts, it's a good idea to review and adjust your website accordingly to maintain or improve your search engine ranking.

Emergency Audits

In case of technical issues, security breaches, or significant drops in performance or user experience, an immediate audit is necessary to address and resolve the problem. Make sure you have a system for keeping tabs/monitoring for these events! Which brings us to…

Regular Monitoring

Even between formal or more robust audits, it's essential to monitor website analytics, performance, and security continuously. You can do this by regularly reporting on your website’s performance, by scheduling in analytics reviews, and by ensuring you have notifications set up to inform you of any important events.

Compliance Changes

Keep an eye on regulatory changes that might affect your website's compliance requirements (e.g., GDPR updates). When new regulations are introduced, you should conduct an audit to ensure compliance, or engage with a service provider to assist you with this.

In summary…

It goes without saying that the frequency of your website architecture audits depends on your specific circumstances and priorities.

If your needs define that regular monitoring and quick action in response to issues is key, your maintenance and audit schedule should reflect this.

Consider setting a schedule that aligns with your website's activity, goals and you resources, be prepared to adapt as needed.